NAICS 541715 AI Marketing

The 541715 buyer is a technical program officer or PI — not a contracting officer. Your marketing has to survive scrutiny from someone with a PhD who will read your papers, check your GitHub, and ask about your eval methodology.

• List every SBIR/STTR Phase I, II, and III award publicly with topic numbers.
• Name the transitioning agency (AFWERX, SOFWERX, NavalX, DIU).
• Show the commercialization pathway — dual-use is a feature, not a footnote.

• Publish model cards and dataset cards for anything you claim in marketing.
• Cite benchmarks with confidence intervals — not marketing bar charts.
• Link to open-source repos and peer-reviewed publications.

For classified and CUI workloads, spell out your enclave story: IL4/IL5/IL6 posture, AWS GovCloud vs Azure Gov, model-weight handling, and how you meet NIST AI RMF and DoD Responsible AI guidance.

• Technical blog posts written by your engineers, not marketers.
• Whitepapers mapped to specific DoD problem sets (JADC2, ABMS, CJADC2).
• Conference talks — DAFITC, AFCEA WEST, I/ITSEC, GEOINT.

Pair inbound with a small, senior BD team that lives at DIU, AFWERX, and program offices. In 541715, one relationship with a PI is worth more than 1,000 web sessions.